About Sri Roby Fashion
Based in Kolkata, we are a dedicated kidswear manufacturer committed to blending high-quality craftsmanship with a touch of joy — ensuring parents shop with complete peace of mind.
2017
Founded
2,500+
Retail Partners
500+
Designs
100%
In-House Production
Sri Roby Fashion
Crafting for the Heart
More Than a Brand — A Promise to Every Child
At Sri Roby Fashion, we believe children's apparel should be more than a visual delight — it should provide lasting comfort and withstand the rigours of childhood play. Based in Kolkata, we are a dedicated kidswear manufacturer committed to blending high-quality craftsmanship with a touch of joy.
Our journey launched in 2017 within a humble Kolkata workshop. Since then, we have evolved into a premier Indian clothing manufacturer, earning a reputation for ethical production and designs that strike a perfect balance between style and ease.
Our current catalog caters to every stage of early childhood — from wholesale newborn essentials to sophisticated party wear and daily basics. We prioritise the well-being of little ones by using skin-friendly, breathable textiles and non-toxic dyes, ensuring every piece allows for unrestricted movement.
At Sri Roby Fashion, we aren't just making clothes; we are crafting for the heart of our business — the children.
A Message from Our Founder & Owner
Subodh Kumar Chhajer — Designing a Legacy Beyond the Stitch
Subodh Kumar Chhajer
Founder & Owner
At Sri Roby Fashion, my goal has always been to redefine the Indian kidswear landscape. We don't just assemble garments; we create pieces that celebrate the spirit of childhood and support the journey of parenthood. Our guiding philosophy, "Be the Exception," reflects our commitment to standing out in a crowded market.
What began as a localised vision in Kolkata has flourished into a national presence. With a decade of industry mastery, we have grown from a small startup into a premier manufacturer, now proudly serving a network of over 2,500 partners.
Today, Sri Roby Fashion stands as a comprehensive hub for wholesale kidswear solutions. We are more than a brand; we are a growing family dedicated to quality and excellence.
Subodh Kumar Chhajer
Founder & Owner, Sri Roby Fashion
Mission & Vision
Our Mission
Vision for Leadership
To establish ourselves as the most reliable and creative force in Indian children's apparel, setting new benchmarks for original design and top-tier material sourcing.
Commitment to Quality
To be the preferred choice for baby clothing by delivering a diverse range that prioritises safety and comfort without compromising on affordability or style.
Customer-Centric Philosophy
As a premier Kolkata-based garment house, our focus remains on merging artistic flair with practical wearability.
Emotional Value
To ensure every garment brings a smile to a child's face while providing parents with total confidence in their purchase.
Our Vision
Setting the Standard
To redefine the landscape of Indian children's fashion by establishing international milestones in craftsmanship, ethical production, and imaginative design.
Empowering Every Child
We aspire to a future where every garment we produce inspires self-assurance and happiness in children across the globe.
A Legacy of Trust
To be recognised as the most reliable name in the industry, where our brand serves as a global hallmark for quality and integrity in kidswear.
Our Fundamental Principles
Creativity, Honesty, and Purpose — Woven into Every Garment.
Innovation in Design
We breathe life and imagination into every silhouette we create. Our collections transcend basic clothing — they are a vibrant celebration of heritage, passion, and the pure wonder of being a child. Guided by forward-thinking designers, our outfits capture the energetic essence of India while integrating modern global aesthetics.
A Foundation of Integrity
Sri Roby Fashion has solidified its position as a cornerstone of the Kolkata garment industry through a steadfast commitment to on-time delivery, principled manufacturing, and a client-first philosophy. With a decade of specialised expertise, we have evolved into a premier national supplier fostering enduring partnerships.
Ethical Compass
We believe that clothing should reflect a commitment to a better world. From fostering a diverse and inclusive workplace to maintaining transparent communication with retail partners, every decision we make is guided by conscience and care. Manufacturing for us is about purpose — people, planet, and the next generation.
Precision in Every Stitch
From initial material selection to final inspection — our production process is meticulously managed to ensure every garment meets the highest safety and performance standards.
Quality Control Standards
We integrate international-grade testing throughout the production cycle to guarantee product longevity.
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Dimensional Stability
Testing for shrinkage to ensure garments maintain their fit after multiple washes.
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Color Integrity
Evaluating color fastness to prevent fading or dye transfer during laundering, light exposure, or rubbing.
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Mechanical Strength
Assessing stitch strength and seam durability to prevent tearing during rigorous play.
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Durability Testing
Conducting pull tests on buttons and zippers to confirm they remain securely attached.
Safety & Comfort Priorities
Every piece is designed with a "child-first" mentality, focusing on physical well-being and unrestricted movement.
- Skin-Friendly Materials: Products are tested for harmful chemicals and toxic dyes to protect sensitive young skin.
- Fabric Selection: Priority is given to breathable textiles and soft knits that offer maximum comfort.
- Safety Features: Designs avoid rough seams, sharp accessories, or loose threads that could pose choking or irritation hazards.
Recommended Product Categories
- Infant Wear & Baby Garments: Crafted with soft, breathable fabrics specifically for newborn comfort.
- Kids' Jeans & T-Shirts: Built for durability and freedom of movement, utilising reinforced stitching.
- Specialised Frocks (up to 7 years): Combining aesthetic charm with robust construction for active play.
Investing in a Better Tomorrow
Being a premier Indian children's apparel manufacturer involves a commitment that extends far beyond the factory floor. We believe our success is measured by the positive footprint we leave on the lives of those around us.
Prioritising Our People
Our workforce is the soul of our brand. We maintain facilities that are not only safe but inherently inclusive, actively promoting work-life harmony through welfare policies designed to safeguard physical health, emotional stability, and financial security of every team member.
Driving Conscious Change
We spearhead community awareness programs focused on Sustainable Practices, Ethical Trade, and Environmental Stewardship. We champion transparency and fair play across the supply chain while promoting initiatives that reduce our collective ecological impact.
A Culture of Inclusivity
As a socially conscious Indian manufacturer, we pride ourselves on fostering a diverse and inclusive workplace — providing an environment where every team member, regardless of background, is given the tools to excel and lead.
"At Sri Roby Fashion, we aren't just dressing the next generation —
we are actively working to build a world worthy of them."
The Minds Behind
Sri Roby Fashion
Welcome to the heart of Sri Roby Fashion. Our leadership team brings decades of combined expertise in design, manufacturing, and global trade — united by one passion: creating exceptional kidswear.
Subodh Kumar Chhajer
Founder & Owner
The visionary behind Sri Roby Fashion, Subodh Kumar Chhajer has led the brand from a humble Kolkata workshop to a premier national kidswear manufacturer. His philosophy, "Be the Exception," drives every decision the company makes.
Dhiraj Chhajer
Director of Sales
Dhiraj Chhajer leads Sri Roby Fashion's national sales network, overseeing relationships with 2,500+ retail partners across India. His strategic approach to wholesale partnerships and market expansion has been instrumental in the brand's growth.
Pinky Chhajer
Director of Global Accounts
Pinky Chhajer oversees Sri Roby Fashion's key account relationships, managing strategic partnerships with distributors, retail chains, and institutional buyers across the country. Her sharp commercial acumen and client-first approach have been central to building the brand's long-standing reputation for trust and reliability.
"From the initial concept to the final delivery, our specialists work tirelessly to ensure every garment inspires confidence and allows for endless movement. It is this passion for excellence that has made us a leading name among baby clothing producers in India."
Step into the World of Sri Roby Fashion
Where Excellence Meets Imagination — we are far more than a standard apparel producer; we are a brand that truly captures the spirit of growing up.
Trend-Forward Aesthetics
Our designers masterfully fuse artistic vision with everyday utility — clothes that are a hit with both children and parents.
A Legacy of Quality
Every garment is gentle on the skin, built to last, and exceeds rigorous industry benchmarks — the gold standard for wholesale kidswear.
A Collection for Every Occasion
From spirited daily basics to dazzling festive attire, our catalog celebrates every child's unique personality.